A while back an acquaintance who has worked in motorcycling’s retail and marketing deadzone for the last decade or more tried to tell me that the industry had spent huge bucks and tons of effort trying to find motorcycles that Millennials might buy. I admit that I don’t monitor the industry the way I once did, but I have not seen any sort of serious attempt to either figure out what the next generation of American motorcyclists might buy or to sell that generation on motorcycling. Likewise, there hasn’t been much to attract my attention, either.
Today was supposed to be that sort of opportunity with their 2017 Yamaha Street Motorcycle Dealer Demo Event at River Valley Power & Sport. It was raining when I left, but there had been one pass of the bike test rides down my street, so I knew it was going on. I was interested in the R3, which was supposed to be one of the test bikes. I got there right after the first group returned. No R3. I asked one of the Yamaha guys if I’d just missed it and was told that quite a few people had asked about the R3, but Yamaha and the dealer had decided to load up Yamaha’s “new” edition of the classic hippobike, the Venture. Supposedly, there was a waiting list of buyers for this blimp, but I doubt that. There were some geezerly folks there to test ride the Venture, but there were always a few unridden spares, leaving one Venture behind would have freed up space that could have held at least two R3 bikes. Unfortunately for me, there was nothing else in the lineup that I wanted to ride.
Once again, the draw of the Boomer big buck buyer displaced new riders and riders who aren’t just looking for something to take up space at the back of the garage.