Jul 8, 2019

It's A Brave New (Electric) World


The company that owns and publishes "Cycle World Magazine" is hedging its bets with an eBike on-line publication called Cycle Volta. This is no small commitment because, motorcycle rag fans will notice, most of the technical articles are written by Kevin Cameron. Kevin is the guy many of read Cycle World for and many of us will jump to Cycle Volta for the same hit of rational thinking and technical insight.

Add to that, the fact that Ducati, Yamaha, Honda, and hundreds of start-up eBike brands are in the early hunt for market dominance; or even a decent showing. Supposedly, 60% of all bicycles sold in the EU are eBikes and while US statistics are typically poor it's pretty obvious that our market is experiencing a sea change, too. Midwestern innovator of the century, Eric Buell, has caught the wave and he is going after the high-end eBike market with a 125 mile range eBike, "Fluid," with an assortment of options and a new electric race bike. His brand is called "Fuell" as a link to Eric's name and a nod to the Harley assholes who still claim ownership of the "Buell" brand name. I have no doubt that anything Eric does in this market will blow anything Harley does into history. It would be fun to see HD have to "buy" Eric's new venture just to stay in business.

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