The Dominoes Are Falling?

Only a short while after Polaris announced the Victory Motorcycles are goners, Eric Buell Racing gives up, again. In their January 28 press release, the company said, “The company, which is the sequel to Buell Motorcycle Co. that Harley-Davidson Inc. owned for more than a decade before dropping the brand in 2009, says it will begin a wind down of production operations next week.” And “This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Well, nuts. That is about it for US production of anything resembling a world class competition motorcycle.

Marketing = Engineering/Invention?

This sort of off-topic, but . . . live with it. It's my blog.

All the media hand-wringing about Steve Jobs, "the 21st Century's Thomas Edison," is going a long way toward explaining to me why the country is going down the tubes. To be sure, it's a sad thing when a relatively young (55) man dies of a terrible disease (pancreatic cancer). However, I can't help but get a little cranky when a marketing guy whose claim to fame is based on his response to colors and rounded corners is regarded as a brilliant inventor. Even worse, when that marketing guy is getting credit for "inventing the personal computer" (not even close), being first to produce a portable digital audio device (not even in the running), and for creating a whole new market for "smartphones" (again, Apple was practically last to the market). This is a guy who lied to his partner about the payment for an early product design assignment with Atari, took credit for doing the design work when he was only the delivery boy, and cheated his partner (Steve Wozniak, the real founder of Apple and the only genius of the two Apple founders) out of $2,250 of the $5,000 contract.

Really? This is what passes for a great man in what's left of the United States of America?

"The Woz," as always was exceptionally generous about his memories of his "friend" when interviewed yesterday. I met Steve Wozniak in the 80's and thought he was one of the coolest, nicest, most humble brilliant and rich guys I've ever met. Another corporate CEO I knew pretty well at the time was a Jobs-worshiper, which was all I needed to know at the time about Steve Jobs. This guy was a lazy, credit-absorbing, blame-shifting shark and anything he liked I was probably not going to want to be near. Later, I got to know a few design engineers who had worked for Apple and they had been trashed and burned by Jobs at Apple and had nothing but bad things to say about the guy and nothing but hero worship for Wozniak.  Wozniak's analysis of Jobs was that he "was a good marketer and understood the benefits of technology." I think that's a near-perfect analysis of Jobs' contribution.

But that's not my point. The point is the boys and girls (none competent enough to described in adult terms) of our mass media no longer know the difference between inventors, engineers, scientists, and the people who take advantage of those skills. If perception has become that knowing how to sell crap is the same as knowing how to make it, what's the point in going through the effort to learn how to do actual productive work? Obviously, this is the conclusion young people make when they blow off science, engineering, and technology and take the easy route to business and finance degrees.

When a character like Keith Wandell, who can barely be described as a rider let alone a motorcycle engineer,  can be put in charge of a genius like Eric Buell and can conjure up the gall to shut down the only progressive division of an otherwise backwards, failing, obsolete product line, we are heading for membership in the long list of failed empires. Wandell isn't fit to take on the task of being Buell's secretary, but that's not the way business works in the declining US of A. Secretaries are running the asylum and inventors are sidelined as an unnecessary evil in a country that imagines product invention, R&D, design, and manufacturing can be farmed overseas and the easy part, marketing, will remain a US-only task.

In my experience, if you can do the hard parts you can do the easy parts. IBM discovered that when they shipped PC production to Japan and, suddenly, produced a truckload of competitors for themselves. Apple doesn't build anything these days. If you can find a "Made in the USA" sticker on anything with an Apple logo, I'd like to see it. If you can't make it, you can't design it. If you didn't design it, you're just a salesman and salesmen are a dime a dozen.

Link to GabeUnchained

A totally cool look at the history of Buell Motorcycles. Keep an eye out for Kevin Cameron prowling the background. Many of your motorcycle journalist heroes were present for the Buell tour, which is probably a nostalgic moment for them today.

Stupid Motos for Stupid Times

Hardly's new ad campaign spouts brilliant prose like:

• "It's a free country, but have you felt like that lately?"
• "There's a reason they call if revolutions per minute."
• "Freedom ain't quiet. Raise your voice at H-D.com/freecountry."

At H-D.com/freecountry you can read brilliant and highway-friendly comments like,

• "Quit staring and just get out of the way."
• "Hello may fat lady may moon light in the dark I see you your sparks in may soul lov . . . you borm may live in hell of kisses."
• "If it don't rumble like a Harley it probably ain't a Harley. . . "
• "There's nothing like the rumble of a Harley beneath you and the peacefulness of the open road."
• "I m free coutry beatutifull."
• "Harley Davidson. Loud and Proud."

For a change, the above spelling errors and crazed grammar are not mine. I just wrote 'em as I read 'em. There are hundreds of similar and much crazier sentiments on the site. I'm not sure what Harley was intending, but what they provided was a boatload of justification for the general feeling that Harley owners are less-than-brilliant and somewhat unstable.

Buell's last ad was particularly sad and, unintentionally, informative: "Many people were happy Buell had a stellar AMA season. Then again, many poeple were disturbed by it." Apparently, some of the disturbed were the Harley executives who couldn't figure out how to market a motorcycle after years of selling life-style.

Buell, of course, is dead. Harley dumped the Troy, WI division in mid-November. On their way out, Buell's marketing department left an interesting mark on motorcycle etiquite with their "It’s ok not to wave back" ad from the company's 2009 October magazine campaign. Lots of motorcyclists took issue with the knee-dragging street rider who is too occupied with dangerously pretending to be a racer to acknowledge a fellow rider. To me, that raised hand might be a warning rather than a wave. As in, "Slow down, douchebag. The road is about to surprise your squidly dumb ass." The non-Buell rider is obviously armored up and at least as capable as the wannabe road racer.

I can't say I'm a 100%-waver. I often wave or nod my helmet at other riders. I usually ignore parades of motorcylces. I'm too busy trying to figure out where they are going so I can go somewhere else. I probably wouldn't wave much when I'm winding my way through two-lane Rocky Mountain roads or wrestling the V-Strom through deep gravel. Some places, motorcycles are common enough that waving gets out of hand. In Minnesota, that's rarely a problem. For me, it's a reflex more than some kind of social comment or statement of solidarity. When I started riding, I saw another bike on the road or trail about once every zillion miles. So, it just felt natural to acknowledge the existence of another nut on a motorcycle. I've been doing that for so long I don't even think about it at this ripe old age. Some motorcyclists are so far outside of the group I'd consider to be among my peers, such as the packs of gangster-posing, loud pipe, traffic-jamming parades or Buell's knee-dragging example, that it doesn't occur to me to bother waving. Folks who are risking my life or rights don't engender a feeling of solidarity.

Marketing is all about coming up with a glib one-liner that convinces the sheeple to part with their money. Sometimes glib and irresponsible are closely coupled. These days, I really miss Honda's old "You meet the nicest people on a Honda" tactic. I can't help but wonder if the boom in ridership that US motorcycling experienced during the 70's wasn't in some part assisted by the crazy idea that normal people might ride a motorcycle? In fact, a whole lot of very normal people got into motorcycling at that time and many of them are just now approaching the time in their lives where their physical abilities aren't up to the task. When those folks leave motorcycles for motorized wheelchairs, who is going to take their place?

If the industry is lucky, the kids on Suzuki's V-Strom, Kawasaki's Versys, and Honda's new NT700V sport-tourer are the future. (Yeah, and the no-dead Buell Ulysses almost fell into that bracket, the last US-manufactured motorcycle I ever considered owning. If Buell had lasted long enough to put a decent motor in the Ulysses, I'd have bought one to replace my V-Strom. I guess I'm lucky they died when they did rather than after I'd spent my money.) The future of motorcycling, I think, is in efficiency, versatility, and adventure. Look at the bikes the Big 4 are selling all over Asia and Europe and you'll see that big, fast, inefficient, and impractical are American-only engineering goals. The rest of the world wants motorcycles and scooters that are stingy fuel users, fun, quick (not powerful), practical, useful, and cool looking. We can only hope that something inspires young Americans to want something similar because, otherwise, motorcycles are going to be a thing of the past, industry-wise, here.

In fact, that segment of the motorcycle business is down more than 65% and outside of industry magazines, nobody cares. That's no formula for longevity.None of those manufacturers make anything resembling an efficient motorcycle. The closest thing to fun you can get riding a hippobike is found when you park it and step into the bar for beer. Adventure? Get serious. while it's an adventure trying to turn or stop one of these monsters, you'd never take one someplace that wasn't level, paved, and well-populated. All we're left with are companies that build huge 1950's styled and engineered monuments to the nation's past engineering skill and habits. If American car manufacturers stuck with that formula there wouldn't have been anything left to bail out. If HD, Victory, Indian, and Big Dog all went bust tomorrow, it wouldn't amount to a blip on the US economy.

(I wouldn't be surprised if I'm forgetting somebody. Since they all build the same bike, I'm probably forgetting several. I can't find the motivation to care.)