Marketing = Engineering/Invention?

This sort of off-topic, but . . . live with it. It's my blog.

All the media hand-wringing about Steve Jobs, "the 21st Century's Thomas Edison," is going a long way toward explaining to me why the country is going down the tubes. To be sure, it's a sad thing when a relatively young (55) man dies of a terrible disease (pancreatic cancer). However, I can't help but get a little cranky when a marketing guy whose claim to fame is based on his response to colors and rounded corners is regarded as a brilliant inventor. Even worse, when that marketing guy is getting credit for "inventing the personal computer" (not even close), being first to produce a portable digital audio device (not even in the running), and for creating a whole new market for "smartphones" (again, Apple was practically last to the market). This is a guy who lied to his partner about the payment for an early product design assignment with Atari, took credit for doing the design work when he was only the delivery boy, and cheated his partner (Steve Wozniak, the real founder of Apple and the only genius of the two Apple founders) out of $2,250 of the $5,000 contract.

Really? This is what passes for a great man in what's left of the United States of America?

"The Woz," as always was exceptionally generous about his memories of his "friend" when interviewed yesterday. I met Steve Wozniak in the 80's and thought he was one of the coolest, nicest, most humble brilliant and rich guys I've ever met. Another corporate CEO I knew pretty well at the time was a Jobs-worshiper, which was all I needed to know at the time about Steve Jobs. This guy was a lazy, credit-absorbing, blame-shifting shark and anything he liked I was probably not going to want to be near. Later, I got to know a few design engineers who had worked for Apple and they had been trashed and burned by Jobs at Apple and had nothing but bad things to say about the guy and nothing but hero worship for Wozniak.  Wozniak's analysis of Jobs was that he "was a good marketer and understood the benefits of technology." I think that's a near-perfect analysis of Jobs' contribution.

But that's not my point. The point is the boys and girls (none competent enough to described in adult terms) of our mass media no longer know the difference between inventors, engineers, scientists, and the people who take advantage of those skills. If perception has become that knowing how to sell crap is the same as knowing how to make it, what's the point in going through the effort to learn how to do actual productive work? Obviously, this is the conclusion young people make when they blow off science, engineering, and technology and take the easy route to business and finance degrees.

When a character like Keith Wandell, who can barely be described as a rider let alone a motorcycle engineer,  can be put in charge of a genius like Eric Buell and can conjure up the gall to shut down the only progressive division of an otherwise backwards, failing, obsolete product line, we are heading for membership in the long list of failed empires. Wandell isn't fit to take on the task of being Buell's secretary, but that's not the way business works in the declining US of A. Secretaries are running the asylum and inventors are sidelined as an unnecessary evil in a country that imagines product invention, R&D, design, and manufacturing can be farmed overseas and the easy part, marketing, will remain a US-only task.

In my experience, if you can do the hard parts you can do the easy parts. IBM discovered that when they shipped PC production to Japan and, suddenly, produced a truckload of competitors for themselves. Apple doesn't build anything these days. If you can find a "Made in the USA" sticker on anything with an Apple logo, I'd like to see it. If you can't make it, you can't design it. If you didn't design it, you're just a salesman and salesmen are a dime a dozen.