Showing posts with label trade show. Show all posts
Showing posts with label trade show. Show all posts

Jul 1, 2013

#9 A Good Day Well Spent

http://www.amazon.com/Geezer-with-A-Grudge/dp/B007RPQJ24
All Rights Reserved © 2001 Thomas W. Day

(Because of the time lag between the bike show and the first spring issue of MMM, my editor decided to pass on this column. However, I still like it so I put it on my own page of Geezer articles. In retrospect, I like it even better.)

Incredible, isn't it? January in Minnesota and we get to spend a weekend pawing over motorcycles that our local dealers would keep behind glass rather than expose them to every Tom, Dick, and motorcycling wannabe Harriet. As many things as they get wrong, you gotta give Cycle World some credit for being cool enough to put on that show. And the fact that Toyota pays for a bunch of the show makes me look upon my two rust-bucket Toys with a little more affection.

Here's my definition of a good day in January. First, it's Saturday, Sunday being uncomfortably close to Monday.

Having put my stuff together the night before, I don't need a lot of prep-time. So, I crawl out of bed about fifteen minutes before a buddy, Brett, picks me up for a trip into the pit of Minneapolis. I'm stumbling into my boots and coat about the time he pulls into the driveway. I'm out the door before he gets a chance to even think about turning off his car heater.

We've done this trip a three times in the past three years, so we have the schedule, finally, figured out. No point in getting there early, so we head for Keys and a breakfast built for six. It's a struggle, but we do what we always do and my dog wouldn't find a scent of a past meal from our plates. We still have an hour or more to burn before the Convention center doors open, so we talk about bikes and guitars and women. The sort of guy-talk where hope never stops springing eternal. Finally, we've worn out our welcome at Keys because a line of folks has built up at the door and they all look hungry enough to be threatening. We hit the road, aiming in the general direction of downtown Minneapolis, by way of Willie's Guitars, a shop Brett has never seen and I never tire of seeing. Willie's isn't open, but we blow ten minutes staring into the windows and fogging up the glass.

Finally, we're on the direct path for downtown Minneapolis. I'm not a fan of downtown, uptown, or around town Minneapolis. Jesse, the Gov, thinks St. Paul was designed by "drunken Irishmen" and I'm equally convinced that Minneapolis was laid out by a tag-team of drunken pro wrestlers. The highway and freeway system is about as user-hostile as Microsoft's legal team. There are only a few places in the city, which I visit as rarely as possible, where I can get in and out without getting lost. Today, the Convention Center turns out to be one of those places; at least on the way into town. I even manage to direct my ride to a parking structure, where we find a slot on the 2nd floor, just a few feet from the skywalk entrance.

On the hike to the Convention Center, Brett discovers that a long suffering Achilles tendon injury has finally healed. The day just keeps getting better and better.

At the site, I'm pleasantly surprised to find that not only did my favorite editor ask for a press pass, but the show's administration people actually issued one for me. I've obviously spent too much of my life in the rock and roll world, where you always assume that everything can and will be screwed up. Being the crude and rude guy I am, I leave Brett in the ticket line and head for the Suzuki booth. If you have never worn a press badge to a trade show, you really need to try it sometime. All riders should be issued press badges. At least I think it was the badge that made the difference. It seemed to me that the vendors and bike reps were a lot nicer to me than usual. I, in exchange, was a lot more ruthless to them. Two victims wearing Suzuki badges were forced, as best I could tell, to listen to me rant about the center stand that is missing from the SV650's accessory options while being available for the Hyabusa.

These guys actually paid attention to my argument, or pretended to, and took notes, or pretended to. I caught them glancing at my press badge, every couple of minutes, as if they were trying to decide what MMM was and if its readership was worth the abuse they were suffering. I milked my moment under the florescent lights for all it was worth and repeated the experiment at every booth I visited. The Harley guys weren't particularly interested in Suzuki SV650 center stands, though, so I'm going to write something mean about them at a later date.

Power is an evil thing. I don't get enough of it to even rate "obnoxious," let alone evil. Usually.

After a long day of exposing the limits of self-control to motorcycle vendors, we left the Convention Center, found our car in moments, and got lost finding our way out of Pro-Wrestler-ville. Eventually, we made it back to Willie's, which was now open, played a bunch of vintage guitars, bought a couple of noisemakers, and ended the evening drinking beer and eating bar food. January doesn't get any better than that.

April 2001

Feb 11, 2009

Thinking Bi-Futuristically

The Cycle World International Motorcycle Show is hitting Minneapolis this weekend. Being a media kind of guy, I don't have an excuse not to go and it's usually kind of fun. It's an excuse to bump into old friends, look at the usual suspects of two-wheeled toys, and avoid thinking about five or six more weeks of winter.

Last year, for the second time, I took my grandson to the show and we had a particularly good day of fooling around with mechanical objects. He's 13 this year and will probably be even more interested in motorcycles. None of my kids have been bikers and I don't really expect Wolf to be any different. I think the two-wheeled jones is going to live and die with me. My brother was into it for a while, until a close encounter with a deer demolished his ankle, but he's mostly over it now. My step-brother was a dirt biker and a bragging-rights Harley owner/crasher for a very short time, but he and his son have "grown up" and moved on to big trucks. Like I said, I'm the family's lone two-wheeler and, outside of bicycles, I'm probably going to be the last.

There is some speculation among industry insiders that my family experience is similar to the national trend. As an answer to the often asked question, “Honda has a marketing department?” Honda has dumped the Honda Hoot (apparently, permanently) this year and blamed the economy for the demise. Honda has been making noise about abandoning motorcycles in the US, due to liability issues, since the 1980's economic crash. Yamaha and Kawasaki are about equally enthralled with our low-tech, high maintenance, marginally economic stability marketplace and, if they could find a replacement for the US income, they’d probably dash to it so quickly that there would be a small tornado caused by the vacuum.

I’ve heard off-road distributors describe vanishing youth from those sports and road bike dealers and marketing gurus wonder if street bikes will become a “rich kid’s toy.” The companies who positioned themselves to take advantage of characters who would be willing to spend $30k-$100k on a giant cruiser and now wondering where their customers went. The biggest of the bunch, Harley, is stuck with hundreds of millions of dollars in bad loans after chasing the poor credit risk crowd that is wiping out the housing market. I imagine it won’t be long before we hear that the other companies in this market are suffering similar pains. In the end, the only people who will be buying a $20,000 Polaris Vision will be the guys who handed themselves million dollar bonuses for screwing up their companies and got out before the feds slammed them in jail. That might be a small crowd if those of us who are paying their bills have our way.

Risk is a big topic in the country, too. I’ve listened to several big-time ex-offroad competitors explain why they wouldn’t consider letting their kids ride motorcycles. For a country founded by folks abandoning their homes, history, and security to gamble on a life in “the new world,” we seem to be turning into a caricature of conservative, old-world. Hell, almost every European country is more progressive than the US and if we keep going backwards we’ll get to enjoy hearing China brag about being more contemporary than the United States. Won’t that be fun?

So, I’m going to take in the Motorcycle Show with the thought in mind that I might be the last of a breed, watching obsolete technology fun its course in my lifetime, wondering over what kind of world it will be without risk, adventure, surprise, or even real-world sensations over virtual experiences. Maybe, I’ll even look for something new from the motorcycle industry. That would be a surprise.