Dec 24, 2012

Nasty Blast from the Past

One of the guys from the V-Strom list sent this out as a reminder of the "good old days." I was the guy with the soccer armor and padded coveralls, usually riding a slightly obsolete Rickman or Suzuki motocrosser. I never thought I was "dynamite," but I definitely had more fun than that pack of sparkly caballeros in Xmas colors.

The story about this company is, "This ad was obviously a big flop for Wheels of Man m/c clothing company (which was actually a subsidiary of the Parker Pen Company).  In the pre-internet and computer days, unprecedented scores of readers called and wrote letters promising to cancel subscriptions. The subsequent editions of m/c mags carrying these ads quickly distanced themselves from Wheels of Man clothing, promising to never carry such demeaning advertisements again.  Apparently, the Wheels of Man clothing company made a bad impression on its target audience and no one bought their gear and they went by way of the Dodo bird." (Gary)

It would have been fun to be on the set of that ad shoot, just to listen to the marketing morons babble about the "effect" their work would have on motocrossers. (I do like the girl's outfit, though.) The rest of the boys look like holdovers from a Styx concert.

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