Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Jul 11, 2018

The Market Had Its Say?

Bicycles vs Motorcycles (3)This week, I made the once-every-couple-of-months Twin Cities tour with my wife. Mostly, she had chores and errands to do, but when she stopped at Har Mar Mall to buy art supplies, I snuck out to peruse Barnes and Noble. I got stopped at the magazine rack looking at electric bicycle magazines and articles. After a bit of that, I decided to see what is left of the motorcycle glossy press.

It took a while to find either motorcycle or car magazines. The “Transportation” rack is as far from the entrance and traffic as possible and appears to be barely maintained. Several of the magazines were May and June issues. That was true for the car rags, also. On top of that neglect, a good number of motorcycle “magazines” were actually retrospective “special issues” that could have been sitting on the shelf for months; or years. Along the same lines, a Rolling Stone “special issue” was about Mick Jagger, if that gives you a clue as to the currency of that magazine format.

Bicycles vs Motorcycles (4)On the other hand, the bicycle section was featured under “Sports” and there were a lot of magazines and articles about electric bicycles in both magazines dedicated to electric bikes and the more mainstream mostly-manual powered bike magazines. The big thing here was that there are a lot of bicycle magazines and there is a lot of interest in electric bicycles; for transportation and sport. A couple of the magazines were almost as fun to read as the old Dirt Bike magazine; when it was edited by Super Hunky Rick Sieman. None of the last twenty years of dirt bike magazines have even come close to that high bar. As I suspected, the traditional motorcycle guys are putting a foot into this water, too. Electric Bike Action magazine had a big feature about Yamaha’s new electric bicycle series. To be sure, in true bicycle and bicyclist fashion, there was a lot of incredibly stupid stuff inside those magazines.

Bicycles vs Motorcycles (2)A line that particularly struck me as hilarious in the Electric Bike Action Yamaha article was, “At first we wondered if they were going to sell the bikes at their powersports dealerships. They only plan to incorporate those e-bikes into powersports dealers that already have a bike shop component, and those are few and far between. There’s a big difference between knowing how to work on a motorcycle and and knowing how to work on an electric bike.” That is true, kiddies. Anyone who can work on a fuel-injected, electronic ignition, fly-by-wire throttle-controlled, ABS’d, and state-of-the-art motorcycle will find electric bicycles to be too simple to be interesting. The customer base will lower that bar even further.

Times are changin’ and they are changin’ a lot faster than many expect. Powersports dealers are beginning to scramble for new revenue sources. It’s no stretch to imagine that a dealer who sells a few motorcycles, a few more ATVs, even more boats, and a buttload of golf carts will find a lot of reasons to become one of those “powersports dealers that already have a bike shop component.” A few bicycles on the showroom will cost a lot less than a few motorcycles that can’t be moved at any price. If that’s what it takes to get in on the electric bicycle boom, I suspect it won’t slow many dealers down.

Nov 30, 2017

MMM's Last Issue

Way back in 1999, I met a pair of "kids" at a party for a long-defunct music magazine that, lucky for me, employed my daughter, Holly, as a writer/editor. I was introduced to Dan and Erin Hartman as a "motorcyclist," by the music magazine's publisher and we eyed each other suspiciously during the introduction. I was wearing the remains of my work uniform, a dress shirt, a loosened tie, slacks, and cowboy boots and they probably thought I was the prototype for Peter Mayer's "Brand New Harley Davidson." They were wearing black leather and I figured they were yuppie Harley posers with a trust fund to burn. We were, I think, both wrong and after discussing what we rode we hit if off well enough that our conversation went into the late night. Their complaint was that MMM was dying because advertisers weren't convinced anyone read the free newspaper. Nobody bothered to write the editors to complain about or praise their articles, editorials, and, most of all, ads. I offered to write an article that would absolutely get a response if they'd promise to publish it. The article, "What Are We Riding For?," appeared in the October, 1999 issue and I've been a regular columnist in MMM since.

As of the 2018/2018 Winter Issue, Minnesota Motorcycle Monthly will cease publication. The magazine hopes to maintain a presence on the web, MNMotorcycle.com after this "final issue" of the print version, but don't hold your breath. My favorite Euro biker magazine, Rider's Digest, went from paper to PDF to web-only a few years back and died a slow, discouraging death in mid-2016. The last "issue" is still there, August 2016, but advertising revenue just didn't happen for the on-line magazine. The UK, like the US, isn't a world leader in internet coverage, speeds, or even reliability. Being big believers in the "magic of the market," a good bit of the UK (like the US) is stuck in the late-90's technology-wise. The UK is a more motorcycle-friendly transportation culture, though, but that didn't help RD. It's possible that advertisers and readers will move to the webpage "magazine" and I really hope they do, but "plan for the worst and hope for the best" has been my motto for about 50 years.

Whatever the future may bring for MMM, I clearly failed in my job over the last few years. Hardly any of you are pissed off enough at something I've written to let the publisher know. Trust me, Victor loves to publish letters from people who want to fry the Geezer. If there had been letters, you'd have seen them. I almost managed to get 20 years of my silly shit in print with MMM. A few years back, Victor sent the MMM writers a really neat note saying that the Minnesota History Center had begun archiving the magazine and that's a pretty cool thing to know about the work we did with the magazine. It has been a good, long ride with MMM. I wrote 158 essays/rants the magazine published over 18 years, plus a bunch of bike, gear, and equipment reviews and a few trip articles. Most of the things I've done over my 70 years on this planet have had highs and lows. That wasn't true for MMM. It was all highs and even highers. I haven't loved everything I've written for the magazine, being my own most severe and least tolerant critic, but I have loved the opportunity and the experiences. I'm going to keep submitting crazy shit for the on-line magazine and as long as they'll take my stuff I'll be there.

Thanks for . . . everything.

Aug 13, 2017

Kill the Wabbit, Please

Cal's Valkyrie[Should that be “Kill the Wabbit, Pweese?”]

A friend proudly put a picture of his Honda Valkyrie on Facebook the other day. We, in jest (I hope) had a few words about his opinion and mine regarding this chrome-laden hippo bike. When the Valkyrie first came out, in 1996,I thought it was the butt-uglist motorcycle ever produced by anyone, including the gods of ugly; Harley. It arrived in a variety of horrific paint schemes, all Harley-replica stuff, and every year until 2003 when Honda quit puking out these damn things it got uglier. I didn’t know, until recently, that the Valkyrie was a US-made Honda, from Marysville, OH. Figures. They probably coudn’t find any Japanese tasteless enough to work on it.

There is only one thought that comes into my mind when I see a Valkyrie, usually stationary with a “for sale” sign duct-taped to the windshield.

This one is pretty good, too.

I wish I could claim this as an original thought, but the credit belongs to a friend, Brett Rihanek, who spontaneously made the connection the second he saw the first Valkyrie ad.

Regardless, the Honda Valkyrie is still the posterchild for all of the gross Boomer hippobike excess that led up to the Great Recession and the current motorcycle downturn. 720 pounds of blubbering, over-complicated (six 28mm carbs?), waddling incapacity. You can not go anywhere on this motorcycle you couldn’t travel more comfortably in every cage ever built. To put a cap on the grossness, Honda topped their ugly-fest with the Valkyrie Rune. This POS goes so far beyond ugly that I don’t have a category for it.

2004-honda-valkyrie-rune-34_600x0w

Dec 9, 2012

Biker Social Network?

You gotta love the ads that pop up on a Google blog site. Today's laugh is BikerOrNot.com, "A Social Network for Bikers" Please, follow that link for me and let me know what kinda crap I'm selling this week. 'Cause if you know me you know I'm all about social networking. Especially social networking that ends with an exclamation mark! (Like that one.) I snagged a screenshot of the sort of "networking" this fine organization promotes and (surprise!) the networkers appear to be a collection of geezers, bimbos, Village People, pirates, cowboys, hookers, and one Santa Claus impersonator.

This week I planned on being a little social. A bunch of old guys hang out together for breakfast on Saturdays and I really enjoyed their company a few weeks back. Between then and yesterday I enjoyed the company of a collection of doctors and nurses and got a new piece of stainless steel in my chest for their efforts and my discomfort. It sucks not being able to show off hardware that is that expensive, but there you go. But, life jumped in and tangled up my weekend. Maybe I'll be social next weekend.

Anyway, just for laughs and because we have 6" of snow in the driveway and rising, I clicked on a couple of the characters pictures for their whateveryoucallit. Guess who is who? (No, I am not making this shit up.)

LizaJ...**Mauibuilt** it's da kine** 
Female, 90 years old, and single. Birthday is September 18, 1922. Owns a 2009 Harley-Davidson® Softail® Deluxe FLSTN and 1 other bike. Interested in males. Looking for riding partners or friends. Religious view is Pele goddess of the volcano...look out she's gonna BLOW ;). Drinks socially. Lives in Seattle WA and Kihei Maui, Hawai

jddman2001 
Male, 55 years old, and in a relationship. Birthday is June 28, 1957. Owns and rides a motorcycle. Interested in females. Looking for riding partners or friends. Drinks socially. Lives in Burlington, Kentucky United States. Member since December 2008.

Fast Rat 
Male, and single. Backseat available. Owns and rides a motorcycle. Interested in females. Looking for friends, riding partners, or a relationship. Religious view is I am my own Pope. Drinks socially. Libertarian political views. Lives in Madison, New Jersey

Sep 3, 2012

Image Is Everything

A Victory seat and luggage cover set that cost more
than both of my motorcycles. 
Years ago, I worked for a company that had the usual riff-raff for a CEO. He came to work late, mostly hung out with the cute secretaries (which were the only active hires in which he involved himself) for the few moments he was in the office, flew himself all over the country pretending to be doing "marketing" (while he scoped out other execs' secretaries), and took weeks off every few months to recover from mystical "backpain" (those CEO-free periods were always the most productive and profitable months of the year. One of the many irritating "truths" this guy taught me was "perception is everything." This is, of course, only true because consumers (humans unfit to be called "citizens") are idiots. Even worse, they are lazy idiots.

Like most of the things I've learned about my fellow humans, this is not good news for anyone but those who prey on fools. The idea that reality has no basis for comparison and verification is exactly like claiming "If I say it is, it is." The inspiration for this rant came to me when my brand new subscription to Rolling Stone appeared in the mailbox and on the page after "Correspondence" (letters to the editor) a full page Victory ad titled "Victory Hooks It Up" displayed an incredibly ugly Vision (I think) with a wimpy tattooed girlyman screwing up his chinless face into a sad example of "bad biker face" leaning on the seat (he's so tiny he makes the bike look like a railroad car) in a paint garage. Biker boy is a guitar player (loosely put) from the garageband "Five Finger Death Punch" If you can get their overloaded-with-ShockWave plug-ins website to load, you can listen to their overwrought, uninspired death metal drivel on their "Media" page. I like to call this "pissed-off spoiled rich kid music." (I'm sure Paul Ryan will put them on his iPod in a decade or two). It's a version of the kind of "punk" that drooled out of Southern California in the 80's; more spoiled brats complaining that mommy didn't buy the right Mercedes for their middle-school graduation present. This kid, Jason Hook, is posed leaning against the bike's seat, with his arms crossed so he and push out his flabby little heavily tattooed arms to look like he might have a muscle in there somewhere. The dude might be 18 and he's already doing a Donny Trump comb-over to hide his receding hairline. The tattoo on his neck looks like a clown's bowtie and he's clearly as comfortable in a workshop and leaning on the bike as Trump would be in a factory assembly line.

Victory is (probably successfully) trying to link the company's vintage technology to people who are younger than . . . me. In fact, Harley and Victory are desperately trying to connect the Marlon Brando badboy thing to people who aren't ready for Hooverounds because their key demographic is dying faster than they can crank out bikes for old men. The only old guys who will still be riding in a few years will be guys who spent their lives riding dirt bikes or road racing. The Harley crowd is suffering the price of the Harley lifestyle: at least the ones who haven't already died from heart failure, stroke, the clap or AIDS, dementia, or general purpose stupidity.

I don't see it, but that amounts to a completely clueless opinion. I never imagined an under-50 group that would be dorky enough to call themselves "Young Republicans." That's as oxymoronic as "old athletes" or "smart hillbillies." With perception being everything, anything is possible in a world where reality is so distorted that calling smart people "elites" and Paris Hilton a "job creator" is a successful tactic. I guess. I gotta move to Montana and start growing dental floss.

Wimp-rock at its silliest.
If I were a better person, I'd quit picking on this "local" company because . . . it's not nice to beat up on the handicapped. If Polaris had grown the balls to buy a piece of KTM, I might have a completely different outlook on the company. But . . . goddamn it, this kind of shit is just too easy to whack on. I feel like Stephen Cobert watching the Republican National Convention trying to decide which piece of lunacy to to hammer at first. I'd love to give you a link where you can look at this ad, but Victory has wisely kept this one off of the internet because it is such perfect material for ridicule. Maybe I'll scan it. This can't go unridiculed.

[Ok, I did scan it. You tell me if I'm over the top on this one. Not that your opinion will change how I feel about whiny rich kid rock.]

Jul 2, 2012

What's the Opposite of a Grudge?

A couple of weeks ago, I listed ten (just to keep it short) companies, products, and concepts that have earned my long-lasting distrust. During the following week, I ended up at my neighborhood motorcycle accessory store buying replacement summer gloves and discovered that I naturally passed over several brands because of mediocre past experience and immediately picked out a couple of versions from the one brand the store carries that I generally like. From that experience, I decided to list a few of the companies, products, and concepts that I have (probably) unreasonable faith in
  1. icon -- icon is, in fact, the company that provided the motivation for this rant. Some time back, I reviewed a pair of mid-priced icon gloves. Five years later, those gloves are still providing good service. A few years later, I reviewed a pair of icon ventilated pants that I still wear, often. Both products have been reliable, tough, and functional. When I stood in front of that rack of gloves, icon was my only real options, since I've been burned by TourMaster, Alpinestars, and FirstGear. Joe Rocket was an option, but the first pair of gloves I picked up had failing seams, I went for the icon twenty-niner and have been very happy with the choice. Lousy gloves are a memory that sticks with a rider for a long, long time. Good products have the same sticky quality.
  2. Aerostich -- Just mentioning this brand is 'nough said. Aerostich makes great products and I've reviewed so many of them that it would take a page just to list the wonderful products I've bought from the company. Even the products they carry that are manufactured by other people are checked out as thoroughly and supported as consistently as their own stuff. Aerostich/Riderwearhouse is a great American-made company.
  3. Yamaha -- Over the years, I have owned a variety of Yamaha motorcycles and scooters.The first was my wife's MX100 which gave her spectacular service for years before she sold it. She has nothing but fond memories of the bike and out grandson still wears her old bumblebee yellow Yamaha jersey. My first Yamaha street bike was a 1982 XTZ550 Vision that suffered at least 50k miles of LA commuting traffic before I sold it and bought a 1986 Yamaha XT350 that I still regret selling almost a decade later. Along with the XT, I owned a 1983 Vision that moved me from California to Indiana to Colorado and, finally, was sold for a profit to a guy who drove his truck all the way from LA to Denver to pick it up. My 1986 TY350 was and is, likewise, one of my all-time favorite motorcycles along with the pair of 1992 850 TDM's I owned and loved. The current mechanical love of my life is my WR250X, the most fun motorcycle I've ever ridden. The Super Ténéré I reviewed last week joined the list of impressive Yamaha motorcycles I've experienced. I've only owned one Honda, but it was an equally excellent motorcycle. My experience with Suzuki has been less consistent. My two Kawasaki's have been disappointing.  Yamaha has done very well by me and that makes any Yamaha vehicle look a little better than the rest, in my view. 
  4. Dell Computers -- I own four of them: two Latitude 410 laptops, a desktop tower, and the 1012 Netbook I'm working on as I write this. The Latitude 410's were the convincer for me. After wearing out a half-dozen laptops on my motorcycle trips, including two of the grossly misnamed Panasonic Toughbooks, I stumbled on the 410 just before I left for Alaska. 70,000 miles and hundreds of hours later, that first unit is still working. So, I bought another. And another. And . . . Dell's customer service has been exceptional and knowledgeable, on the rare occasion I've needed it. 
  5. Avon Tires - Way back in the 1970's, I was commuting about 60 miles a day in a VW Beetle. The Nebraska roads were poorly maintained, there was often black ice and drifted snow to contend with, and I went through a VW motor about every 60k miles and a set of tires every 15k. A rally driving friend recommended Avon tires and I bought a set. They outlasted the VW's motor and were great on those crappy roads. The whole time I lived in California, all of our cars wore Avons, but I didn't discover Avon motorcycle tires until I put a pair of Distanzias on my V-Strom. After getting 3-5k out of the previous rear tires, I doubled that with the Avons. I don't drive that much these days and my car tires usually dry out and start weather cracking before the treads are 2/3 used. I put pretty much anything that fits on the cage and, sometimes, I go cheap on the bike when city commuting is the primary task. When I'm going long on the bike, I'll go with Avons. I have never been disappointed with an Avon tire.
  6. Chase Harper - Currently, I do not own any of their products. However, I have had several in the past. Their product support (warranty and repairs) is second to none. I owned a pair of Grand Millennium 4000 saddlebags for 30 years and wore them out, twice.  The company not only repaired the bags under warranty both times, but they upgraded the bags to current design standards each time. 
It's a short list, I know. I imagined I'd come up with at least ten companies, but I didn't come close. I've hung on to this post for a couple of weeks, hoping that I'd remember a few more companies on my preferred vendor list. There aren't many to choose from. Forty years ago, a Peavey sales manager explained to my partner why Peavey products were such crap, "Dan, there will never be a pre-CBS (Fender or Harley) Peavey market. We don't want any of our current products having to compete with our older products." Most modern corporations can make that same claim. None of their new stuff will last long enough to leave a memory for the majority of consumers.

An executive I worked with three decades ago once complained that "customer loyalty" is dead. He was the kind of guy who believed that warranties are made to be ignored and all of the inventory of a crappy product should be sold before the product is abandoned. He argued that our customer warranty database was a waste of time and effort, even though we were one of the few companies that stored the data customers filled out on those usually-worthless warranty registration cards. For ten years, I beat back this guy's arguments and we developed a loyal customer base that had high expectations of our company and paid a small premium for our products. A few years later, the company moved production to China, shipped a collection of marginally reliable and under-performing products, and wiped out thirty years of reputation in a few short years. Now, they are one of many equally positioned companies and battle for the lowest cost point, since customers are no longer loyal to the brand.

Customer loyalty is a two-way street. To get it, a company has to be loyal to its customers. Most companies can't even manage to be loyal to the country that provided the resources for their existence, let alone the customers who buy their products. The cost for that disloyalty is that the products become a commodity that can be purchased equally reliably -- or unreliably -- from any vendor. Once you're in that world, the only advantage you can offer is price and that means quality is sacrificed even more and customer loyalty slips away even further.

The high price for maintaining customer loyalty is beyond the capability of most corporate management. In my life, that has been the most obvious thing that is slipping away from US corporations; management with ability. The skills that we have lost and are least likely to regain are intelligent, skilled management with foresight. We can't build stuff because manufacturing management requires the most energy, talent, and commitment. Any lazy idiot can invent fraudulent security "instruments" and sell them to other fools; as long as we're willing to give up on being a nation ruled by law. The few companies that still do business responsibly and are customer-oriented deserve our business more today than ever.

Apr 7, 2012

Call Me "Doubting Thomas"

My MMM editor, Sev, is convinced that I hold grudges for too long. I hadn't thought about this much, but after our conversation and a recent event I realized that he's right about the first half. Regarding the second part of that assumption, I think I hold my grudges for exactly the right amount of time. The conversation began when I doubted the validity of the surface-skimming review we recently published on the Hyosung GT250. The two page love-fest-without-a-fault puff piece seemed to be more of a marketing blurb than an MMM review. Even the loud exhaust system was given a PR polishing ("I had to repeatedly look behind me to see what big bike was coming up on me. The exhaust sounding so powerful, I was sure I was going to get lapped."). The oversized picture of the vintage-looking GT showed too much detail because the marginal quality welds were obvious even in black-and-white. The positive side of the review was that it appeared to be, mostly, promoting a good local dealer; Mill City Motors. The negative side was that it appeared to be more of an apology to Hyosung than an actual critical review.

My history with Hyosung has to get in my way, though. That's where this discussion began. The fact is, I am a firm believer in "Screw me once, shame on you. Screw me twice, shame on me." I don't forgive and forget easily. In my studio service business, I have an unbending policy that says if you don't pay me 60 day after I invoice you, the next time you need me I'll ask for a retainer before I leave home. If I don't get it, I don't do the work. If you manage to find a way to stiff me for any amount of money, I'll block your telephone number from my business and any email will go directly to the Junk folder and be automatically trashed. I'm old. I have more work than I want. I don't need new customers and people who don't pay their bills don't even qualify as "customers." They're just freeloaders.

I was reminded of my habit, again, this past week. I did some audio work for MPR and the school where I work with students from one of my classes. We've done this project a half-dozen times with some pretty substantial local bands in the past. The most recent event was with a very local band with a minimal following and who drew a couple dozen people to the show we recorded. Afterwards, the band went prima donna on us and inserted themselves into an "approval" process of the show that will probably result in the the show's cancellation. Honestly, that works for me. And from here out, if I'm asked to do anything with that group or the group's members, I'll find somewhere else to be. Burn me once . . . you know the story.

I've applied the same logic to my vendors for decades. In the motorcycle world, I've been burned twice on motorcycles: once on a brand new 1974 Suzuki RL250 and once on a barely used 1986 Kawasaki KLR600. Both bikes were unreliable crap and the Suzuki actually cost me a bit of money when I had next-to-none. It was the second new motorcycle (and the last) I've owned. I bought it in 1974 for $1,100 and a year later Suzuki dropped the price on the RL to $700 to unload their 1974 inventory and bail out of trials forever. Obviously, I took a beating; value-wise. I didn't consider owning another Suzuki until the SV650 had been well shaken out and I bought a nearly new 1999 in 2000 for about 1/2 of Blue Book. I bought my 2nd Suzuki in 2006, when I bought my barely used DL-650 for 2/3 of Blue Book. The Kawasaki was a POS from the day I bought it and the longer I owned it, the more disappointing it was. Even selling that bike was a problem. I didn't own another Kawasaki until I bought my 2000 KL250, used and cheap, in 2005. That bike was also a disappointment and I don't expect to own that brand again. Compare those experiences with my Honda, Yamaha, and, even, Rickman/Zundapp bikes and I'm uninspired to experiment again.

There is a restaurant rule that says something like, "It takes $5,000 in advertising to get a customer to try a new restaurant and 5 seconds of poor service to push that customer back out the door. It will take 5 years of marketing to get that customer to try it again." Choose your numbers, but the fact is in a world with lots of options, you don't get a lot of chances to satisfy your customers. There are no do-overs in life or business. I may be a "moto-journalist," but that doesn't make me a sucker or a shill. I'm too old and too cranky to kiss up to a half-assed Korean manufacturer of questionable quality or character. I'll give them a decade and we'll see if they are still around to review after they've settled in a bit.

There are a collection of manufacturers that I won't buy from, based on past experience and an overwhelming number of acceptable alternatives: Tascam, Sony, Presonus, Adobe, MOTU, Toshiba (Toughbooks aren't), and ProCo are among the list. The list of companies I look for when buying is probably a lot longer. I'd bet you have your biases, too. I bet even Sev has a few. Why should I pretend to be different than I am? Why would I want to?

Nov 16, 2011

Speed and Power Kills (or not)?

All Rights Reserved © 2009 Thomas W. Day

A couple of years ago in his "Motorcyclist" column, Keith Code wrote an article titled, "Fast Bikes Save Lives." He argued, that the Hurt Report found that "the average speed of the 900 accidents studied was below 30 mph." He also listed statistics that found that the worst accidents on a California race track were on bikes under 550cc and pointed to another study that found 600cc bikes "were involved in far more major injury accidents" than 1000cc bikes. NHTSA statistics disagree, "Larger motorcycles are figuring more prominently in fatal crashes." The 2006-09 data found that 5% of fatal crashes were on 250cc and under bikes, 43% were on 500cc-1000cc bikes, and 39% were on 1,001-1,500cc motored bikes. (NOTE: The remaining 13% were listed as "unknown.") Since most liter bikes are actually sub-1000cc, I think Code is fudging the facts to fit his premise.

After praising 160mph bikes for their safety characteristics, Code takes a weird turn into a discussion on motorcycle training, claiming that "what statistics have also shown all along is that rider training works." NHTSA, the MSF, and a variety of training organizations actually caution us that statistics don't seem to show any particular advantage, after the initial six months post-training, for trained motorcyclists. Of course, Code wants to claim that track day participants are underrepresented in traffic fatalities, since he runs a track training program. Typically, there are no statistics to prove this statement, that doesn't stop him from stating "riders who have raced or been trained by professionals are even safer." It would be cool if it were true, but I have found no evidence that it is a fact.

I'm not a Code-basher. I actually like Keith's books and his column, but I'm not a Code Kool-Aid drinker, either. In this case, I think his reasoning contains more bias than facts.

First, the argument than "the average speed" of 30mph is proof that speed doesn't kill is a meaningless argument in defense of big motors. A police report of a 30mph crash doesn't tell us if the bike was slowing down, drastically, or winding up with the front wheel waving in the air when the crash occurred. More power means it's a lot easier to get into acceleration trouble and the power won't save you on the way back down the speed ladder. You could also argue that when a bike actually crashes into a more massive obstacle, it is at a dead stop at the moment of impact. How's that for useless data?

Anyone who's attended a regional road race could guess why the 550cc and under crowd get into more serious crashes. Most of the novice racers are on Ninja 500Rs, for starters. There are some absolute rocket racers on 250cc bikes, but most of that crowd are beginners on Ninja 250Rs. Talk about cherry picking your statistical evidence, claiming that novice bikes "cause" novice crashes is a fair stretch even for the math-disabled.

Code doesn't cite references, other than to call his source a "very complete study." I'll take the NHTSA stats over some unidentified study, complete or not.

None of Code's argument really addressed the issue of speed or fast bikes and motorcycle safety. I know that lots of RUBs and Squids think that an ability to rip by cagers at 60mph over the speed limit makes them safer, but I've never owned a bike that was particularly fast and I can get past a truck or cage as quickly as I need to. Most of the characters who make the power-equals-security claim have a nasty history of near-misses, crashes, and or mangled body parts. Squids tend to get into motorcycling with a flash of adrenaline and exit in a fog of morphine. Their long-term participation in motorcycling is mostly dependent on luck, rather than love of "the sport." Too many of the huge twin crowd are a lot more involved in posing and polishing than in actually riding. The number of for-sale 10 year old hippo bikes with less than 20,000 miles on the odometer is depressing. (Their current unsellable status is an encouraging sign, though.) Safety should be described in mile-per-crash terms, not in one-off near crash stories. Until you have at least a 100k miles under your belt, your experiences barely qualify you as a novice.

A dozen years ago, a friend who'd just become a road racer argued that his 650 SV was more bike than he could handle on the track, but that he needed at least a liter rocket for "safe" freeway traffic management. He was and is a faster, smarter, and a far better rider than I'll ever hope to be so I didn't argue the point. I just disagreed. A couple of years later, he told me he'd changed his opinion. He'd sold his big sport bike and replaced it with a much smaller bike because, after a few years on the track, he realized that he might never become skilled enough to over-ride the smaller bike. He learned that he had been substituting riding skill with vehicle power and, in an emergency situation, skill would be a more useful resource.

That has been my opinion all along. Some of my favorite motorcycles have had a lot more frame and suspension than motor and, because of that resource distribution, it is practically impossible to over-ride those bikes with the throttle. With reasonable skill, the motor will not overpower what you can do with the brakes, the handlebars, and a bit of weight redistribution. Add 40hp to the same bike and you have a bloody catastrophe waiting to happen to many excellent riders.

With that in mind, Keith Code and I will have to settle for a respectful disagreement (at least on my end of the argument). Keith is a wonderful rider. I am what I am. From where I sit, fast bikes are dangerous bikes and way beyond the skill level of practically any really good rider. If you are Kenny or Valentino, you can probably deal with insane amounts of power. If you are Joe Typical, anything more than 40hp and 70mph is probably beyond your capabilities on public roads.

Apr 2, 2011

Why Don't We Get That?

 All Rights Reserved © 2011 Thomas W. Day

Yamaha's YBR250 sportbike
I hear this all the time, "Why don't we get that great bike? The Europeans/Japanese/Chinese/Canadians/Icelanders get all the cool stuff." When the conversation goes further, it almost always turns out that we are going to totally disagree about what's cool and what's not. For example, most guys are upset at not getting the latest full-on liter-plus racerbike.  I could care less about that sort of over-priced, over-powered minutia. I can't afford a bike like that and, if I could, I'd be bored riding something that can do 200mph in a 55mph world. I'm too old and poor for racing and uninterested in pretending to be a racer on public streets.

The rest of the world is demanding moderate performance, high fuel mileage, multi-purpose bikes and that's exactly what I'd like to see here. When I did race, I was a 125cc motocrosser and I still have a special feeling for small, lightweight motorcycles. Like the Yamaha YBR250, a 21hp, fuel-injected, air-cooled, 4-valve 4-stroke single, electric start,  300 pound "naked bike." Or Honda's CBR125R, the XL125V Varadero, or the mid-sized bikes like the L700V Transalp and Yamaha's XT660X.
Honda's XL700V Transalp
Since Honda brought the 600cc Transalp into the US in 1987 and gave up on us in 1988, that bike has become cooler and cooler every year. Apparently, Honda doesn't even consider bringing it to the US. We're not hip enough to want something this trick because we're easily distracted by wads of chrome and blubbering engine noise. Even Canada hasn't been worthy of the Transalp since Honda decided North America was living in the dark ages.

Practically everybody but the US is drenched in Japanese small iron, from 50cc to 400cc models. Every once in a while, Japan brings in something half-cool, like Suzuki's TU250X, but they only make a half-hearted run at creating a market for this kind of practical motorcycle and they become disappointed easily. I half-suspect they take it personally. When we don't appreciate their finer works of engineering, they pout and blow off the substantial customers who are interested in those products.
Honda's XL125V Varadero
When the product is smaller than 250cc, it seems that we have no chance at all of seeing it. There are tons of bikes in the 100-250cc territory that have never seen the light of the Port of Long Beach.
Honda's CBR125R
The Honda VTR250 was a late-1980's marketing bomb and that was the end of the US version of that experiment. The Ducati Monster version of the VTR250 just kept getting cooler and cooler until Honda canned the model in 2009. Honda's XL125V/CBR125R singles are every bit as cool and every bit as unavailable in North America. Why? I wish I knew. The CBR version is a 13hp, 300 pound, fuel injected natural for any urban road warrior. With a 2.6 gallon tank, fuel injection, and an estimated 94mpg, the CBR is perfect for about 90% of what most of us do on a motorcycle. One test claimed the bike had a cruising speed of 60mph and a top speed of 75mph with a 160 pound rider. Totally thrashing the bike on-and-off road, one owner recorded an average of 62mpg out of the dual purpose Varadero version of this power plant. The CBR125 is imported into Canada, mostly as a trainer, but the Varadero is only available in the twin-cylinder liter version. We get neither.

Yamaha's XT660X
The liter Varadero is pretty appealing, but Yamaha's XT660X and the macho version, the XT660X is way more interesting. I've lusted after the since it was a paltry 600cc dual purpose bike with way more function than style.

Kawasaki and Suzuki make a couple of interesting 125's that we don't get, but it appears that their days of cool small bikes may be declining. Suzuki has the DR125SM and Kawasaki has the Kawasaki D-Tracker 125, but they didn't list any interesting small street bikes on any of their 2011 ROW sites. Either Suzuki and Kawi are giving up on the modern motorcycle market, or they are waiting to see what happens next. That's not much of a marketing approach when playing it safe could be the same as handing off the future to those with the guts to go for it.

With the many problems motorcycling has--our crappy public image, mediocre fuel efficiency, noise issues, high prices, old demographic, and general lack of social value--small motorcycles offer a lot of solutions. Call them "starter bikes," if that makes you feel good about yourself, but many serious riders spend their whole riding lives on 400cc or smaller bikes. Getting great mileage, light enough for the smallest riders, versatile as a Swiss Army knife, easily maintained, and more fun to ride than practically anything else on the planet, small motorcycles are a solution to a collection of problems that haven't even been asked yet.

My current road bike is a 650 and it's bigger than I need for one-up touring. Most modern dirt bikes are too damn tall for me, as much as I love them. Many of the 250 street bikes that have been imported to the US aren't just starter bikes, they're kids' bikes. My 250 Kawasaki Sherpa is too wimpy for anything other than local commuting. My new best friend, a 2008 Yamaha WR250X is the closest thing to a perfect all-around motorcycle engine ever built. A few weeks ago, Andy Goldfine introduced me to formula that explains it all: L + S = MF. (Light plus Simple equals More Fun.)

Feb 21, 2011

Missing the Point, Harley Style

Hardly's newest ad, "No Cages, Free Yourself," demonstrates the Company's legendary ability to completely miss the point and piss off much of the public at the same time. Hell, lots of motorcyclists call Hardly's hippobike "cages" because of their legendary inability to travel anywhere the road isn't cut and planed perfectly flat and straight. So, the following is funny and clueless:


I'm all for convincing cagers to abandon their gas-guzzling, road-hogging, resource-abusing single-occupant rolling houses (or cages, if you like). However, depicting peds (a means of transportation that we all use) and the 1.7-4.5 million commuting cyclists in cages is silly, even by Hardly's deranged standards.

When I'm touring the country's backroads, the only people I'm even a little bit jealous of are the bicyclists. As much as my motorcycle makes me feel like I'm "out in it," I know the bicyclists are that much more in the world around them. Hikers are even more free of society's restrictions and technology's crutches.

The fact that Hardly's uncaged motorcyclist is the noisiest vehicle in an already noisy environment didn't seem to register in the Hardly marketing department's little mind. Obviously, the Hardly rider should be in an acoustically isolated box, which wouldn't be a huge improvement from the screeching of the cages. An electric bike company ought to reshoot this video, including the Hardly, all wrapped in soundproof plexi boxes showing how the would would be improved with noiseless vehicles. 

Sep 15, 2010

In Pursuit of Quality

All Rights Reserved © 2010 Thomas W. Day

The most recent owner/manufacturer of the Norton label claimed that he's only going to be capable of making 2000-4000 bikes a year because "Nortons are essentially going to be handmade . . . you simply can't maintain that level of quality and control with large-scale production."

Funny. Nortons have never been particularly famous for "quality," unless oil puddles, unreliability, and no competitive advantage in power, handling, or any other performance category has become a quality value. The definition of quality this corporate goof is using is one that is mostly centered around cosmetics and no-expense-spared handiwork. That's a definition that only the richest folks can appreciate.
2010 Norton Commando 961 Cafe Racer
An old manufacturing maxim directs the fruitcakes in marketing and the delusional loonies in sales in the reality, "Quality, price, or delivery. Pick two." Modern American and Brit motorcycle manufacturing blew off the option making that decision and appears to be happy with going for the appearance of quality without caring a lot about price or delivery. That appears to be the tact Norton's new owner is going to take with the long-abused marquee. That kind of business model only works when a sufficient number of customers are dumb enough to cough up buckets of money for a mediocre product. It's probably a pretty good short-term tactic, assuming those rich, dumb customers aren't actually going to ride their new toy.

For the rest of us, the modern manufacturing standard of quality will have to do: a quality product meets its customers' expectations. That's it. Japan practically perfected this standard and changed everything in the world of manufacturing in the process. Before the quality revolution of the 1960's and 70's, middle-class customers expected products from Detroit, American electronics manufacturers, and their appliances to have "personality." Personality means defects, glitches, and high maintenance. Most of us have places we want to go, people we want to meet, deadlines and schedules, and bucket lists. We don't have time for vehicles with personality, so we settle for real quality instead of the cosmetic kind.

If you are going to make that choice, your only option is to go for "large-scale production" products because that's where practical quality usually lives. One of the beauties of large-scale production is large-scale consumer feedback. Even in our age of passive consumers, a noticeable percentage of consumers still make the effort to complain when they get ripped off. That percentage might be less than 1%, but 1% of millions is still a pretty large collection of complaints. 1% of "2000-4000' is easily ignored. NTSHA might ignore 10 irritated Norton owners, but even a federal government agency pays attention to 20,000 complaints.

More importantly, the large manufacturer has the motivation and manpower and talent to squeeze failures down into the six-sigma territory. Although quality is largely taken for granted in modern products, the reason for that expectation is that modern products are largely very reliable. The reason that is true is because designers and manufacturing engineers have the resources and the skills to anticipate and resolve product reliability problems. A group of shade-tree mechanics working for a rich kid who is intent on burning up his trust fund won't be so inclined or gifted.

So, I'll just stick with boring, machine-made, engineer-designed production motorcycles and it won't even cross my mind that I would be happier with a boutique one-of-a-kind handmade bike. Besides, I'd have to decide between having a home or owning a rare piece of art and I'm not that interested in two-wheeled art.

Feb 6, 2010

Random Notes

It's winter in Minnesota . Not one of those winters of the recent past where we had blasts of warm air melt the snow and clear the roads so that I could roll out the bike and cover enough miles in December, January, February, and March to be able to honestly claim I'd ridden all 12 months. I don't ride the streets when they are ice-covered. I might ride the lake behind my house in the ice, but not this year.

The Super Sherpa refuses to start. I still haven't installed my spare wood stove in the garage, so working on metal is out of the question. The V-Strom will start at the touch of the starter-button, but I'm not man enough to roll that big dude out into the ice and snow. The bikes have sat for almost two months, untouched everywhere but the battery terminals.

I think I might have discovered an actual advantage to getting old. It's all about perspective, but perspective is another quality that gets fine-tuned with age. When I was a young guy, I played a lot of sports: baseball, wrestling, football, tennis, basketball, racquetball, and off-road motorcycle competition. For the first 30 years of my life, I'd have to really do some damage to wake up sore. A couple hours of football practice followed by an hour of lifting weights and I'd wake up the next morning pleasantly aching. A bicycle ride to work or school and that would be gone, replaced by the sterile good health of youth.

Skip ahead four decades and I don't have to do anything to wake up hurting. Both shoulders, maimed by several separated joints, busted clavicles, and yesterday's yoga routine, hurt before I make a test move out of bed. My left side, still creaking from the most recent bout (in 2007) of busted ribs, feels like someone confused me for a punching bag a couple of weeks ago. I think I have a kidney stone beginning its journey outward, too. My knees, of course, are ready to deliver their wake-up stab the moment I put a load on them. Oddly, the joints that gave me the most trouble for the first 30 years of life, my ankles, are pain-free in the morning. Or, maybe, everything else hurts enough to mask the usual minor ankle pain. So, I get all the benefit of exercise without actually exercising. How can you beat that?

While I write this, I'm listening to Robert Palmer's Some Guys Have All the Luck. Palmer had quite a bit of luck, but having died at 54 it's safe to say he didn't have all of the luck. Listen to practically anything Robert recorded right after hearing practically anything from Little Feat and it's pretty obvious where the Brit got his influences. He was definitely an advertisement for the "live fast, die young and leave a good-looking corpse" philosophy.

I, on the other hand, might as well live as long as I can because my corpse has had about the same sorry look since I turned 30.

Now Robert is singing "it takes every kind of people to make what life's about" and that's something I always have to remind myself when I venture out into the world. Another feature of age is congested arteries; physical and philosophical. I get "complementary" subscriptions, being the huge media figure I am, of several motorcycle magazines. One of the characteristics of motorcycling editors that always entertains is their arrogance. Catterson, for example, with Motorcyclist seems to be on the edge of cutting off all subscribers who disagree with him. It's painful to read his responses to letters to the editor. He reminds me of a kid who just became a cop and wants to show everyone who ever made fun of him that he, now, has a gun. With the vanishing use for paper forms of entertainment, you'd think his publisher would be a little shy of pissing off the remaining old folks who bother subscribing to a magazine that is late to the party with practically every piece of information; as is every printed news source today.

Cycle World Bike Show this weekend. Wolf and I are going to look at the new toys and, probably, consider how much of my future security will be wasted on today's pleasures. Another great thing about getting old is that I have almost everything I need; tools, toys, and friends and family. Nobody has ever been able to convince me that trinkets will change my lifestyle, so Madison Avenue and I have always had a distant relationship. The older I get, the more distant we become.

Dec 6, 2009

Why Not?

All Rights Reserved © 2008 Thomas W. Day

"I have attention deficit disorder. Can I ride a motorcycle?"

Sure, why not.

"Will I be safe in freeway traffic?"

Probably not. I expect you'll get killed or maimed in your first week in traffic.

"That's not fair"

You have attention deficit disorder. Motorcycling is a high concentration activity. Get used to it. Life is like that. In fact, nature intended life to be only for the fit.

"I have dyslexia, can I ride a motorcycle?"

"I weigh 400 pounds and can barely lift a coffee cup with out experiencing chest pains, can I ride a motorcycle?"

"I am blind in one eye and can't see out of the other, can I ride a motorcycle?"

"My little (22 year old) boy is dumb as a post, irresponsible, and couldn't find his own nose with a 1x12, should I buy him a motorcycle?"

Sure, why not? All of you should take out a second mortgage and buy the biggest, ugliest hippobike you can find. Slap some loud pipes on it, for safety's sake, and slip that big monster into heavy traffic. Do your bit to solve overpopulation. Why not?

We live in a victim-based, entitlement-sheltered, litigious culture where everyone is not only "created equal" but where many believe the legal system can overrule the laws of physics and common sense. My home state once attempted to legislate pi to 3.00 (actually, 3 without decimal places to keep the concept simple), for convenience and orderly-ness sake. Pi, however, remained its unruly self and the universe remained inconveniently hostile to simple minds. The universe is a really big place and, in the overall scheme of it, we're insignificant as a planet, of no notable consequence as a species, and totally non-existent as motorcyclists. We can make all the dumbass laws we want without making the slightest dent in the effects of gravity, velocity, mass, acceleration and deceleration, centripetal forces, entropy, or mortality.

Outside of being a tiny part of a really big picture, the problem with a motorcycle is that, regardless of our distaste for the inconvenience, a motorcycle will remain a two-wheeled vehicle with minimal safety features and a high skill requirement. You can be dyslexic, ADD-afflicted, uncoordinated, physically incapacitated, and a total moron and public transportation can, probably, still help you to your intended destination. At the least, a cage will surround you in a shock-absorbent, crash enclosure that will probably shield you from your inabilities and indiscretions. A motorcycle will spit you off, fling you into fast moving traffic, and--if you time it carefully--add insult to injury by landing on top of you after other obstacles have had their way with your mangled body.

Even if you are in the prime of life, at the peak of human capacity and a nuclear-physicist-brain-surgery-performing-rocket-scientist, a motorcycle, Murphy, and Mother Nature can still find a way to maim or annihilate you. If astronaut John Glenn can practically kill himself stepping out of a shower, zipping down the highway on two wheels at 100 feet-per-second has to be pushing the limits of reasonable activities. Of course, that also applies to flying an airplane, hang gliding, sky and scuba diving, bicycling, playing most sports, running, climbing or descending stairs, jumping rope, and talking about religion, love, or politics in public.

Many high risk activities have restrictive entry requirements. To rent or fill scuba tanks, for example, you have to successfully complete accredited scuba diving training. Before you're allowed to jump out of an airplane, you have to suffer through hours of closely monitored instruction. Motorcycling is less carefully controlled. Like getting a driver's license, the state's licensing program is designed to hand out certifications in Cracker Jack boxes. If you can't meet the current requirements for getting a motorcycle license, you might not be safe outside of a padded room.

Regardless of the state's low standards of acceptance, we humans ought to exercise a little uncommon sense. If your legs are broken, don't run marathons. If you're blind, don't waste your money on computer aided design college classes. If you can't sing, don't expect Simon Whatshisface to say nice things about your voice. If you aren't physically and mentally able to deal with the demands of managing a motorcycle in heavy traffic, if you can't control your panic reactions, if you don't have the self-discipline to constantly work on your riding skills, stay away from motorcycles. Yes, you can "ride" all of the motorcycle video games you like, but don't touch real iron. You'll create even more enemies for an otherwise perfectly useful mode of transportation. You'll add to our already miserable statistics. You'll get killed. We'll end up with more moronic laws, more employment for useless lawyers, and you'll still be dead.

I've changed my mind. No, you can't ride a motorcycle.

Jul 29, 2009

Getting Clean

My editor recently sent a reply to my volunteering to review anything but another cruiser (after the Hyosung POS debacle, I don't think anyone wants more of my opinions of that sort of machine), "I may have to assign a cruiser, every other review, to all parties as that is 50% of what is sold and 50% of what we get to review. Want to to pay your m/c reviewer debt and be 'clean' for your next non-cruiser assignment?" 

Help me out, folks. What does "getting clean" mean in this context? I suspect it means I have to write something nice about something I really dislike. This is the kind of "clean" that has put me off of practically every technical publication in every industry in which I have worked. The fear of irritating advertisers has made impotent every magazine from Cycle World to Mix Magazine to Physics Today

It seems like a lifetime ago, but I can barely remember editors like Rick Seiman with Dirt Bike and the old REP (Recording Engineering and Producer) Magazine from the 70s whose writers often trashed products when those designs didn't live up to expectations. There was a time when reading a product review actually provided some information about the product. Not anymore. A "shoot out" among a wide range of products usually results in four winners and an also-ran.

A friend of mine writes for a live sound magazine, FOH, he's their technical editor. I once complained that I couldn't tell a quality difference between a Midas console and a Peavey console, based on his comments in reviews. His response was, "You have to read between the lines. The truth is in there, you just have to know how to look for it."

My response was, "Between the lines is white space. If that's the truth, why do I need to read your words?"

Success breeds contempt, I guess. Or success breeds fear of failure? When an industry is in the infant stage, competition is fierce, passions are high, and "the truth" is a valuable thing. Once an industry becomes mainstream, there is more to lose, less to gain, and the result is the definition of "conservative."

In my long, meandering life, I've managed to become something of a Jack of Many Trades. The downside to that is, I don't have anything resembling expertise in any area. The upside is I don't have all of my chips invested in any one game. So, I don't have much to gain from any of the many things I do for profit, entertainment, and employment and I don't have much to lose if one of those activities becomes impractical. My habits are modest. My interests are diverse. I get pissed off easily. I'm naturally solitary, so it doesn't bother me much if others are offended by my opinions. In fact, if 99.99...% of the population decided to move to another planet, that would be more reason for me to stay here. Top it all off, I'm old. I'm not "building a business," here. I have a business that I'd be happy to be rid of. I don't want another. The beauty of something as pointless as a blog is that I can say what I want to say without worrying about who I disappoint or offend.

All of that makes me cranky, opinionated, a little distant from the pack, and unlikely to collect a bunch of loyal advertisers on this blog. Weirdly, with all this attitude the blog site has attracted 1,400 visitors this month. I appreciate your interest, whoever you are. I'm going to keep adding product and motorcycle reviews to this site and I won't always be fond of the things I'm reviewing. That means I pay for what I review, or borrow it and return it in sad condition. The high price of being able to say what I think.