Jan 28, 2017

The Dominoes Are Falling?

Erik-EBR-1900RXOnly a short while after Polaris announced the Victory Motorcycles are goners, Eric Buell Racing gives up, again. In their January 28 press release, the company said, “The company, which is the sequel to Buell Motorcycle Co. that Harley-Davidson Inc. owned for more than a decade before dropping the brand in 2009, says it will begin a wind down of production operations next week.” And “This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Well, nuts. That is about it for US production of anything resembling a world class competition motorcycle.

3 comments:

Fescue said...

Yep, it's been a rough month in the motorcycle industry, especially this close to home.

Thomas Day said...

Powersports seems to think it's going to be a rough extended period with at least one generation of potential motorcycle buyers lost to economics, helicopter parents and unrealistic fear, and motorsports disinterest.

Fescue said...

Stoopid moms and dads.