Geezer with a Grudge: It's A Brave New (Electric) World

Jul 8, 2019

It's A Brave New (Electric) World

The company that owns and publishes "Cycle World Magazine" is hedging its bets with an eBike on-line publication called Cycle Volta. This is no small commitment because, motorcycle rag fans will notice, most of the technical articles are written by Kevin Cameron. Kevin is the guy many of read Cycle World for and many of us will jump to Cycle Volta for the same hit of rational thinking and technical insight.


https://www.indiegogo.com/projects/fuell-fluid-longest-range-best-pedal-assist-ebike#/

Add to that, the fact that Ducati, Yamaha, Honda, and hundreds of start-up eBike brands are in the early hunt for market dominance; or even a decent showing. Supposedly, 60% of all bicycles sold in the EU are eBikes and while US statistics are typically poor it's pretty obvious that our market is experiencing a sea change, too. Midwestern innovator of the century, Eric Buell, has caught the wave and he is going after the high-end eBike market with a 125 mile range eBike, "Fluid," with an assortment of options and a new electric race bike. His brand is called "Fuell" as a link to Eric's name and a nod to the Harley assholes who still claim ownership of the "Buell" brand name. I have no doubt that anything Eric does in this market will blow anything Harley does into history. It would be fun to see HD have to "buy" Eric's new venture just to stay in business.

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The Geezer Story

I stumbled upon this column name (Geezer with a Grudge) almost 20 years ago, in 1999. The first Minnesota Motorcycle Monthly editor I worked with, in late 1999, complained that the magazine was getting no mail and the editors wanted to know if any readers were still out there. I fired off a sarcastic note, as a joke, intended to provide a little humor and some feedback. He published it as an article and later called me to say he'd received more mail on that letter than he'd received in the past year! I followed that with an offer to write a monthly column attempting to piss off a particular section of the magazine's readership to see if that tactic would generate some mail.

It did, probably more regularly than the magazine wanted at times, and I wrote a monthly column for MMM until the magazine died in 2018.

I plan to post an occasional old Geezer article into the blog, followed by short comments about the current status of my perspective on our activity/sport/vehicle of choice.