Jan 16, 2018

Barbarians at the Gate

home-full-width-1-imagePaul Young sent me this link, "Will this electric bicycle disrupt the motorcycle industry?" from Revzilla. The Suru is made in Canada (Nova Scotia) and costs about $3k. The critical specs are listed in the website’s photo at right. The tires and wheels are more motorcycle than bicycle hardware, as is the suspension. Unlike a lot of electric bicycles, the bicycle part is single-speed and basic. The article quotes Suru designer, Michael Uhlarik, for a lot of its assumptions and the author, Clayton Christensen, is a Harvard prof and self-proclaimed manufacturing and techology historian. Some of their “manufacturing history” is not particularly well informed. Still their premise has been the same as my own for a while.

radroverI’m not convinced the Suru is the right direction, but I’m no fortune teller. My grandson’s RadRover is more in line with both the features and price point I think will attract people to electric two-wheelers. Everything about Wolf’s bike is similar to the Suru, except it is $1,500 cheaper and more versitile as a bicycle: “Intelligent 5 Level Pedal Assist with 12 Magnet Cadence Sensor” and a 7-speed derailier opposed to single-speed peddling, key-removable battery pack, full-coverage fenders, and less weight. My grandson has had his RadRover for about three months and is using it to commute 7-miles, one-way, throughout the Minneapolis winter. So far, he’s more than happy with his bike.

The article’s constant reference is to the 1966 Honda Cub which the author claims was “the last real disruption in the moto industry.” I’d say there have been quite a few disruptions in the last two decades, but often when you are trying to prove a point it’s easy to put the blinders on. Regardless, the electric bicycle and scooter movement is about to kick into high gear with everyone from botique dealerships to Walmart and Target offering products and services. BMW, Honda, Yamaha, and a collection of new comers are all making a variety of products available. Amazon has a showroom floor full of electric bikes and scooters with 36V models as cheap as $400. I think the tipping point has been passed.

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