Geezer with a Grudge: Marketing BS

Aug 22, 2017

Marketing BS

Of course, riding naked like this dweeb could incur a whole different set of costs: injury, death, and medical bankruptcy. Not to mention, going broke paying for a $20k piece of garage candy. The “Why We Ride” twits tweeted this one tonight and it caught me in a bad mood.

I used to work for a music school that adopted that “follow your heart’ bullshit in the last couple of years I was there. That whole “happy thought” line of crap is beginning to get on my nerves. I just spent a few hours with a collection of old guys who have followed their musical hearts for the last 40 years. Now, a couple of them live in their parent’s basements, one lives in the lead singer’s basement, and they are all scrambling to make their bills and child support payments by doing 5-8 gigs a week; averaging less than minimum wage in the process. It might look cool from a distance, but it’s depressing up close.

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The Geezer Story

I stumbled upon this column name (Geezer with a Grudge) almost 20 years ago, in 1999. The first Minnesota Motorcycle Monthly editor I worked with, in late 1999, complained that the magazine was getting no mail and the editors wanted to know if any readers were still out there. I fired off a sarcastic note, as a joke, intended to provide a little humor and some feedback. He published it as an article and later called me to say he'd received more mail on that letter than he'd received in the past year! I followed that with an offer to write a monthly column attempting to piss off a particular section of the magazine's readership to see if that tactic would generate some mail.

It did, probably more regularly than the magazine wanted at times, and I wrote a monthly column for MMM until the magazine died in 2018.

I plan to post an occasional old Geezer article into the blog, followed by short comments about the current status of my perspective on our activity/sport/vehicle of choice.