My first and last new car was a 1973 Mazda RX3. My only new motorcycles were 1974 Yamaha MX100 (my wife’s first and only motorcycle), a 1973 125 Rickman ISDT Replica, and a 1974 Suzuki RL250. The Yamaha and the Rickman were reasonably good buys, $500 each, and the Suzuki was a total bust (I paid $1100 pre-tax and Suzuki dropped the price to $700 in early 1975 to unload their unsold inventory and abandon the trials business, which totally devalued my purchase.). So, when I read an article like Motorcyclist’s 5 STEPS TO CLOSING THE DEAL | RETAIL CONFIDENTIAL, I have to admit I don’t get why anyone would buy a new motorcycle.
The article has lots of tips intended to keep the buyer from getting screwed or screwing himself, but the real ripoff is the fact that you will lose about 20-50% of the purchase price the moment you ride off of the lot. It’s nice that the magazine is offering a few ideas to minimize the financial disaster resulting from buying a new bike and I understand why they are not advising riders to buy used (lost advertising revenue). Still, I do not understand why people spend the money they spend on new cars and motorcycles and guitars and other items that depreciate so quickly and are perfectly functional after some other sucker has taken the new price hit. I’m ready to be educated, though.