Harley Opens the Vault
The Harley Davidson Museum's 2011 summer exhibit is called "Collection X: Weird, Wild Wonders of the Harley-Davidson Museum." The exhibit is featuring never-before-seen concept bikes, early 20th century motors designed for "everything from lawn mowers to military drones," and the rich history of 108 years of Harley Davidson accessories. In a special event on July 23, Frank Fritz, from the History Channel's, American Pickers, will be at the museum telling stories of his "pursuit of rare and unique treasures."
Marketing Genius from Vespa
Some marketing wizard at Vespa came up with the brilliant idea of linking the scooter brand with Havaianas flip-flops which is either the most cluelessly stupid or the most criminally cynical promotion since Harley's 1990's promotion that used a prison background for their Bad Boy ads. The Vespa ad says, "You might win a stylish pair of MYOH and a chic & enviro friendly Vespa." Seems like a better link would be between Vespa and a foot surgeon.
No comments:
Post a Comment