May 10, 2020

Self-Delusion at Its Finest

I don’t know much about “Business Insider,” but this article “The rise and fall of Harley-Davidson" is flat-out entertaining. Mostly, it is a collection of nonsense masquerading as economic, social, and business commentary. Some of the biker and commentator quotes are hilarious, though:

  • Irene Kim: “You don't have to be a biker to know about Harley-Davidson. Harleys are big, loud, fast, and inherently American.”
  • Jake Holth: “You get some of that instant respect just riding one alone.”

Of course, motorcyclists know that a Harley Davidson is the last bike you want if you want to go fast. Hardlys are so slow they have to have their own brand-specific racing class to be “competitive.” In other words, “That’s a pretty fast bike for a Harley” is the best compliment a Harley owner can hope for.

“Respect” means fear to this crowd. It’s true that cops, citizens, and the government are terrified of the domestic terrorism that Harley’s demographic represents. You wouldn’t be far from being right in saying “nobody respects these assholes” though. You earn respect and all that the gangbanger crowd have earned is the regular “faggot” epithet muttered and shouted as they blubber their way through our towns and countryside. Bikers are the ONLY people who waste two seconds of thought of the news that one to a dozen bikers were killed on the highway. That is how much “respect” bikers and Harley have earned.

  • Matthew DeBord: “In decades, they could wind up just disappearing. We'll all still associate Harley-Davidson with being the greatest motorcycle brand in the world, but there won't be any motorcycles. You won't be able to buy one.”

It’s hard to imagine anyone clueless enough to consider “Harley-Davidson with being the greatest motorcycle brand in the world,” but if I remember there are people who don’t laugh when Trump claims to be the “greatest President in history” I guess it’s possible. It is also possible that someday in the not-so-distant future “there won’t be any motorcycles” on public roads; just like there aren’t any horses on those roads today. If that happens, Harley’s marketing and politics will deserve a large part of the blame. The company has defended rider incompetency, illegal motorcycle noise, hooliganism and gangsterism at the worst levels,

  • DeBord: “America is a very conservative place at the time, and a lot of guys came back from that, and they said: ‘Uh-uh, I'm not interested in that. I'm gonna get me a Harley-Davidson motorcycle, and I'm gonna go live on the road. I'm gonna live my life on my terms with freedom, mobility, attitude.’"

As The Rolling Stones discovered at Altamont, nobody is more “conservative,” racist, violent, mindless, lawless, or less committed to the concept of freedom than bikers. These characters line up like cows heading back to the barn behind every fascist asshole who has appeared in American history since the 1940s. They were Vietnam cheerleaders, Afghanistan and Irag Invasion cheerleaders, and they are Trump’s brownshirts. They are certainly fans of chaos and lawless disorder, but that’s because they are too lazy to be useful.

  • Billy: “All we represent to them, man, is somebody who needs a haircut.”
  • George: “Oh, no. What you represent to them is freedom.”

No, all you represent is old men with ponytails and bald domes pretending to be something you’ll never be: decent Americans. Yeah, this half-witted shit pisses me off.

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